One Less Check to Write

Saving You Time and Money--You Can Now Pay Your Invoice Online.

LPi introduced its online invoice payment system at the beginning of the year based on customer requests, and it has certainly taken off! Since its launch in January, over 1,000 customers have started using www.4LPi.com/PayBill to pay their invoice online!

So why not be the next customer that is saving checks, stamps, and time? Visit www.4LPi.com/paybill or click the PayBill image to the right to pay your invoice online today!

To access your online invoice you'll need your LPi account number and your billing zip code. If you don't know your account number, the PayBill page shows where on your paper invoice you can find your ten-digit LPi account number (or six-digit for multiple ad accounts).

Is Your E-mail Graymail?

Your E-mail Is Delivered. But Is It Being Received?

Most businesses use e-mail as a part of their marketing plan, sending e-newsletters (like this one), updates, exclusives, and so on, to their customers or others who have signed up to receive e-mails.

But just because an e-mail is shown as being delivered, doesn't mean it's being received. That's because much of commercial e-mail these days is being identified as graymail--it's not junk mail, but it's not e-mail the receiver may want anymore, and thus is often delivered to a separate folder (including the Junk folder!).

So how does a business prevent its e-mails from being marked as graymail? The answer is pretty straightforward; you have to ask your e-mail recipients to add your e-mail address to their Safe Senders list. This can be a little tricky, since most people tend to rush through their e-mail, and won't take the time to figure out how to do that.

Fortunately, the small business e-mail service provider VerticalResponse has come up with a handy cheat sheet to help. The following link goes over all the major e-mail programs with step-by-step instructions on how to add an address to your Safe Senders list: http://help.verticalresponse.com/how-to/tutorial/add_our_address_to_your_safe_sender_list/?image=CTA.

So consider asking your recipients to add you; and perhaps include the above link to make it easier for them to do so. This one simple step can mean the difference between your e-mail being delivered, and being received. And please take a moment to add our e-mail address to your Safe Senders list: This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Connecting Communities for 40 Years

What Do LPi, Bob Barker, and Pong Have in Common?

1972. It was the year Bob Barker took over The Price Is Right, the video game Pong was released, and LPi produced its first bulletins! LPi is celebrating 40 years of connecting communities and all year we've be asking you to share your history with us--and the communities you support--by telling us stories about that support. This month's story comes from Bruce Devlin, Esq., of Frankel Devlin, LLC:

I am a trust and estate/business lawyer who practices in Massachusetts and Connecticut. I have been running an advertisement in St. Michael's Church in East Longmeadow, Massachusetts for several years now. First and foremost, I initially opted to advertise with LPi as a means of supporting my parish bulletin with little expectation of generating business. I was motivated to support the bulletin as a thank you to our beloved priest Father James Scahill for the enlightening and thoughtful masses over which he presides weekly. I have been incredibly pleasantly surprised at the new business that advertising in our church bulletin has produced for me. In addition to generating new business, many of my existing clients, who are also parishioners of St. Michaels, have commented on their appreciation of my support of the church. Thus, it is quite likely that the advertisement helps with client retention as well as new business development. I plan to continue to renew the advertisement for the foreseeable future. Happy 40th LPi!
Sincerely,
Bruce E. Devlin

As a thank you for sharing his story, Bruce receives a $100 gift card! Now it's your turn! There's still time to share your story with LPi; send us your story by April 30--then for the rest of the year we'll be sharing those stories with you, via this monthly newsletter and on our website. If we use your story, we'll thank you with a $100 gift card. If we use a story that mentions a current LPi employee, that employee gets the same $100 thank you!

So what's your story about LPi?

• E-mail us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it
• Post on Facebook at www.facebook.com/litpub
• Tweet to @4LPi using hashtag #40LPi