Logo Design Tips

Posted on July 31, 2013 by - Vibrant Parish Toolkit

Logos are not just for global brands like Apple and Starbucks. They are a powerful tool for any organization aiming to differentiate itself and establish a loyal following. A logo can give religious institutions a recognizable identity that represents the core values and mission of the congregation. What makes a good logo?


There are several reasons why a logo should be relatively simple. Imagine viewing it from afar, perhaps on a sign. It should be clear from a distance. Alternatively, it must be readable at a reduced size, for instance on an envelope or business card. Keep in mind that complex elements may become lost at a smaller size. Finally, simpler designs are more memorable and therefore easier for patrons to recall and identify the organization associated with the logo.

Appropriate Colors

Logo colors should be evaluated and selected carefully, as they lend meaning and symbolism to the organization they represent. Colors can influence emotions and convey various messages depending on the viewer’s culture. In general, bright colors are considered upbeat and friendly, while darker colors are seen as more serious and professional. The logo should also have enough color contrast to be effectively made black and white when necessary (for example, when faxed) without losing important design elements.


Trends come and go, but a great logo should withstand the test of time indefinitely. Avoid designs that might go out of style in order to avoid the need to rebrand the organization too soon.

Unique Design

Steer away from generic logos. Certain trends, although visually appealing, are often overused and end up becoming cliché. Crowdspring has several great examples of unoriginal logos in their post on “Overused, Overdone Logo Concepts.”

Consider what sets your organization apart from the rest. What is your mission? Are there any distinctive architectural elements, or nearby geographical landmarks such as lakes or bridges? Include those unique elements in the logo in order to make it your own.

Church Logo Examples

Below are several great examples of LPi customer logos.


Logo Usage Suggestions

The logo should be used on all printed communication materials including letterhead, bulletins, flyers, directories and newsletters.  It should also be included in outdoor signage.  Don’t forget to place it online as well; logos must be prominently visible on websites, social media pages and email signatures.

Keep the logo consistent by developing a style guide with directions for proper use to ensure it remains the correct colors and does not become distorted or altered in a way that makes it unrecognizable.

Next Steps

Ready to develop your own logo?  Don’t forget that graphic design services are free for LPi customers.  Feel free to contact one of our designers to get started today.

Spring Cleaning Your Bulletin

Posted on March 11, 2013 by - Vibrant Parish Toolkit

Spring CleaningSpring is here and it’s time to spruce up your home, get rid of clutter, and get things organized. This year, take your spring cleaning beyond your home and yard and take a fresh look at your bulletin.

Consider these tips for breathing new life into your bulletin:

  • If it’s no longer working, throw it out: Whether it’s a burnt-out computer or a vacuum cleaner with no air flow, we all own things that are no longer useful. Look through your bulletin from the cover to the last page and see if there are items that are outdated, no longer relevant, or just plain don’t belong.

  • Get rid of duplicates: When you’re reviewing your bulletin, you might find several items that do or say the same thing. Do you really need a staff directory on the cover and on the inside pages? Removing it from the cover can free up space for a fresh photo or cover. Always look for ways to diversify your information and get your readers attention.

  • Put things back in order: Over time spaces in your home can get “out of balance.” So many chairs pile up in your kitchen that you can’t cook. Your new giant flat-screen TV covers up your family pictures. Simple organization can usually get things back in order. Do this with to your bulletin. Maybe all of  your articles look exactly the same. Try placing an article across the whole bottom of the page instead of just two columns running up and down every page. Shift some articles around, use new images to break up text, and get things back in balance.

  • Design a new cover: A new bulletin cover is a great way to breathe new life into your bulletin and encourage parishioners to take a closer look. If you need assistance with creating a new look, contact LPi and our designers would love to help.

Spring cleaning really does put a smile on your face. Isn’t it time for a fresh new look for your bulletin? Giving your bulletin an annual spring cleaning, ensures it reflects the current needs of your church community and you won’t even have to get your hands dirty.