Liturgical Publications Inc and Pilot Bulletins collaborate to increase support for Catholic Parishes.
MARCH 27, 2012 – BRAINTREE, MA – Pilot Bulletins and Liturgical Publications Inc (LPi) have announced a collaborative program in which they will work together to increase sponsorship of the weekly bulletins of a select group of parishes that Pilot Bulletins serves.
LPi and Pilot Bulletins are leading providers of weekly bulletins to parishes in Eastern Massachusetts and Rhode Island. Both firms print bulletins at no cost to the parish, with the production expenses being covered through sponsorship by local businesses..
Pilot Bulletins was formed in 2010 when a related entity of the Archdiocese of Boston purchased Parish Communications Solutions. The addition of a parish bulletin and printing provider was part of Cardinal Seán O’Malley’s vision of a comprehensive Media Secretariat, since bulletins remain the most common way parishioners get information about the Church. Pilot Bulletins’ focus on full color publications has made the bulletins an attractive, important communication vehicle for its parish customers.
LPi has 40 years of history working with local parishes and businesses throughout the United States. “Our expertise,” said Tim Potrikus, Vice President at LPi, “is to help local businesses use bulletin advertising as a way to show their community support by helping churches provide this important form of communication.”
There was mutual interest in the collaborative program, which will involve LPi working to increase sponsorship levels on some Pilot Bulletin accounts. “As Pilot Bulletins has grown the number the parishes we are serving,” commented Scot Landry, Archdiocesan Secretary for Catholic Media, “we have realized that we have not been able to scale our sponsorship team at the same pace. LPi has significant experience in obtaining high levels of bulletin sponsorship, so we thought it was a great fit to partner with them on certain accounts to increase the support for some of our parishes.”
“LPi has experience in these communities,” remarked Potrikus, “and we are confident that we can help businesses receive superior advertising benefits while at the same time increasing support and sponsorship for the parishes.”
“There are many benefits for both Pilot Bulletins and for LPi in this new program,” stated Paul Blanchette, director of Pilot Bulletins. “The ultimate measure of success will be whether we are able to increase the sponsorship levels for each of the parishes that will participate in this program. We are excited to begin.”
“This is certainly a first-of-its kind program,” remarked Potrikus. “Since Cardinal Seán’s arrival, the Archdiocese of Boston has been an innovator in its efforts to evangelize and communicate through print, electronic and broadcast media. We are hopeful that this collaborative effort between LPi and Pilot Bulletins will strengthen the ties of service LPi has with the Archdiocese of Boston and its many parishes.”
For the parishes in the program, Pilot Bulletins will continue to print the weekly bulletin in its color, digital format while LPi will manage the sponsorship process, including invoicing and ad design. The sponsoring businesses can also receive a listing on LPi’s SeekAndFind.com which builds value by increasing search engine optimization (SEO) and bringing the ad online. The parishes can also access LPi’s Art & Media Portal, an exclusive online collection of bulletin covers, clip art, and reflections.
Blanchette stated, “We’re sure this agreement will provide added value for the churches that partner with Pilot Bulletins and the business owners who support them through bulletin sponsorship.”
The agreement takes effect on April 2, 2012. Initially, 15 parishes will participate in the program.