3 Simple Ways to Make Local Advertising Work Harder for Your Business

The ads you run in your local community work best when your message is clear, consistent, and easy to act on. To do this, you first need to make sure your ad shows up where your community is already looking. Secondly, you must make sure the neighbors who see your ad actually remember your business when it’s time to call, visit, book, or buy.

Here are three simple ways to strengthen your local advertising strategy to get more value from every ad you place.

1. Use More Than One Platform for Your Local Ads

People usually need to see your messaging more than once before they take any appreciable action. This is why taking a multi-platform advertising approach works best. When your business appears in print and digital spaces, you create more opportunities for people to recognize your name, understand what you offer, and remember you when they need/want your product or service.

Print advertising still has staying power because it puts your business directly in front of a local audience, such as when you place an ad in a local community newsletter that people are already reading. Digital advertising adds another layer of visibility, helping your message reach your neighbors online, as well. The key to multi-media platform advertising is consistency. Use the same logo, colors, message, and offer across platforms so your business is easy to recognize wherever people see you.

Working with an advertising company like LPi makes this part easy for you. We can take your messaging and apply it to both print and digital ads as needed!

2. Keep Your Local Advertisement Simple

Often, the strongest and best ads are the simplest ones. Meaning, you don’t want to overwhelm the people who view your ad with too much copy or too many jumbled images. Here’s how to keep your ad simple:

• Make sure your company name or logo is clear and easy to spot.
• Add a short value proposition that tells people why they should choose you.
• Use strong, relevant imagery that supports your message without creating clutter.
• Include one clear call-to-action (CTA), such as “Call Today,” “Schedule an Appointment,” “Order Online,” or “Get a Free Estimate.”
  
• Make sure to share how to accomplish your CTA. For example, if you say, “Call Today,” don’t forget to add your phone number! Contact information is important.
  
  

Your audience should be able to understand your ad quickly, at a glance. If they have to work too hard to learn what your company is about, they may move on.

3. Maximize Your Ad’s Power by Being Active in Your Community

Local visibility grows when people see your business as part of their neighborhood. Sponsoring events, donating products or services, hosting classes, or even simply volunteering locally can help make you a staple in your community. Efforts like these show your neighbors that your business is invested in the community it serves, and, by extension, them. When paired with your consistent advertising, that connection turns local recognition into local leads.

Ready to Reach More Local Customers With LPi?

LPi helps small businesses connect with local audiences through targeted print and digital advertising opportunities. Whether you want to build awareness, promote a service, or simply keep your business top-of-mind in your local community, we will help you create an ad strategy that fits your budget!

Want to go even deeper into how to make the most out of your local advertising? Download our free guide, “3 Tips for Targeted Local Advertising,” here.