The church bulletin is certainly the oldest and most common channel of communication used by parishes. How it is used and what is included as content varies greatly from place to place. But too often, it is seen as little less than a handout containing dates, times, and advertisements for programs. The potential of many a bulletin is left completely untapped.
You could create a dozen different ways of communicating in your parish, but the bulletin is the only way to communicate to all Mass attendees and visitors. Even as the digital world expands, that paper bulletin is gold in terms of evangelization value, because you get it right into their physical hands. Imagine the Catholic who has returned after years away, the young adult who showed up for the first time not sure whether church is even relevant in her life, and the young family that is church shopping and had a difficult time just getting all the children out the door, all at your church on a Sunday morning. What is contained in that bulletin you place in their hands that might make all of the difference? Does the ink tell of only news, or does it clearly celebrate the good news?
To read more from Communicating Kerygma, A Fresh Look at Parish Communication by Tracy Earl Welliver, MTS, Director of Parish Community & Engagement at LPi, click here.