6 Ways to Build a Healthy Church Blog

August 15, 2019  •   LPi
Illustration of videos, content and photos within a blog

A blog can be a powerful tool to enrich parish life. Software company SERPs says businesses that blog do so to connect with their customers, encourage engagement, and foster “brand evangelists.” So why not use one to actually evangelize?

Just like the church bulletin is a great source of information on your way out of Sunday Mass, a blog does that and more. It offers readers a quick hit of faith and the chance to easily engage through the parish’s website and social media channels.

Following are 6 quick tips on how to get started.

  1. Who writes it? If your parish has a marketing coordinator, or even just someone who excels at communication, you can start there. The priest or deacon are obviously great choices as well, but it can be difficult for them to write regularly considering full schedules. Even a willing parish school principal or ministry leader can pitch in from time to time.
  2. How often? It depends on how much time you want to devote to it. Feedspot has a list of the top 50 church blogs and websites in 2019, and while a few publish content several times a week, it’s more common to see 1-4 posts each month. But whatever you decide, it should be consistent.
  3. Consider a title. Give the reader a sense of tone and style. A parish tagline or a short quote from saints can be a good starting point.
  4. But what can we write about? Pretty much anything. Seriously. The Church has been around for more than 2,000 years. Pair that with the events in your parish, and there is so much to choose from. Some ideas include:
    • Look to the church calendar and write about holy days or special saints on their feast days.
    • Reflect on current events through the lens of faith.
    • Recruit leaders in the parish to write special blogs from time to time. Examples include the parish school principal during Catholic Schools Week, a natural family planning coordinator during NFP Awareness Week, or the head of a social justice ministry to write about a coat drive during the winter.
  5. Mix up your media. A digital medium like a blog allows you to venture beyond the written word. You can embed slideshows of events (like festivals or mission trips), record and post vlogs (video blogs) from the priest or deacon, or even share other videos, images, or infographics within your regularly scheduled content.
  6. Track your clicks, likes, and shares. Share the links to your social media accounts after posting. Once you establish the blog, see what kind of content gets the most attention. Analytics, likes, shares, and retweets can give you insight and direction. Do more of what works, and less of what doesn’t.

Does your parish have a regular blog? Tell us about it!

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