Nearly half of people who use the Internet expect a website to load in less than two seconds. Within four seconds, 25% of your website viewers will leave if it doesn’t.
This means, if your website take four or more seconds to load, and there are one hundred people visiting your website, you will lose twenty-five of them. That doesn’t seem like a huge number, but the ones willing to wait the extra time are most likely your existing parishioners, so you just missed out on twenty-five new parishioners.
Here are two things you can do to decrease the amount of time it takes for your website to load, images and all. Best part is, you don’t have to be tech savvy to make these changes.
Optimize your images for Web use
Optimize? That’s a big word. Let’s simplify it. Every file you place on your website is made of megabytes. The Internet reads information in megabytes per second. The goal is to make your image so small that it only uses a tiny fraction of the megabytes that will load in 1-2 seconds.
To do that, save your images in the exact dimensions you will need it to be at a resolution of 72 pixels, or dots, per inch (ppi or dpi).
Each program, app, and software has a different way of doing exactly that. Here are some articles to help you in the program you use:
If you don’t see your program listed here, type “Save for web in [the name of your program]” in the search box on the Internet.
Clean up your home page
Just like the images, each bit of information is made up of megabytes. Plus, if you throw too much information at a new visitor on your website, you are going to overload them and scare them away.
In short, remove unnecessary information and shorten long sections to small excerpts.