Make the Most of Facebook Events

November 21, 2019  •   LPi

Chances are that your parish uses Facebook as a way to communicate with parishioners about all of the goings-on at your parish. In particular, Facebook events is a great way to promote your events, and it’s great way for the parish to see how many people plan to attend or are interested in the events. Below are a few tips to use this tool to your greatest benefit.

Sprout Social has a good list to get you started

1. Start with the Basics
  • Give your event a name (a catchy or unique name will help your event stand out), use a Facebook-recognized venue, enter both start and end times, and include a picture on the event page. (See below for tips on creating the images.)
  • Consider including keywords as tags to help news of your event reach those with similar interests.
2. Make it Eye-catching

Because the event can be displayed on the event page, in an attendees’ Newsfeed, and in the upcoming events section, AdEspresso recommends making three images for each way the event can be displayed on Facebook for the best look and quality.

The sizes of each image should be:

  • 785 x 295 pixels (event page)
  • 470 x 174 pixels (Newsfeed)
  • 150 x 100 pixels (upcoming events)

You can use art or photography from past events, or you can use images from WeCreate, LPi’s digital art and content platform. This is a great chance to get creative, so have fun with it!

3. Make the Info Easy to Find
  • Adweek suggests that the most important information should appear early in the event details area. Key among these would be any links to a separate registration or ticket website. Invite people to RSVP on the event page, as well as registering in advance if there is a separate website. It’s also good to include event links, audio, video, Facebook page, or other social media.
  • Let others see the RSVP list for the event.
4. Keep Communication Open
  • Allow people to post on the event wall — it will allow confirmed and prospective attendees to ask questions or discuss the event ahead of time. In a similar way, hosts can pin posts to the event page that include updates, changes, or reminders about the event.
  • Hosts can also directly message attendees, but it’s best to limit this because Facebook might flag it as spam.
5. Partner & Promote
  • If your event includes another group, church, or organization, consider including them on the event page as a co-host. This allows them to offer updates or answer questions and gives them a chance to promote the event as well.
  • Pin a link to the event page on the parish’s Facebook and other social media pages or on pages of any groups that are part of the parish.
  • Use any and all other social media pages to promote the event. From those channels, ask people to RSVP on the Facebook event. Likewise, share the event page with local newspapers and bloggers, such as Patch, to increase your reach outside of social media.

How have you used Facebook Events? Let us know below.

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