More and more parishes are starting to incorporate video on their website as a way to demonstrate what the church has to offer and to invite more people into the doors on Sunday.
There’s a lot of talk about the need for the Catholic Church to be “more engaging,” but we can’t engage people until they meet us at Mass! Videos are a powerful way to urge potential or former parishioners to come to Mass, to communicate your church’s mission, and invite people to be more engaged members of your faith community.
To get started, seek out a volunteer in your parish or consider shooting video yourself using just your smartphone. Your videos should be short, around one to three minutes, and you will probably want to host them on a site like YouTube or Vimeo. If you have an idea that will take longer than a few minutes, consider developing it as a series.
A Few Ideas for Creating Videos for Your Parish:
Many parishes have a written “welcome message” from their priest on the front page of their website, but welcome videos can be even more inviting and show that you’re making an extra effort to reach people. Your pastor can explain the culture of the community, discuss the parish mission, and invite members and visitors to come celebrate Mass.
Here are two great examples. Not only do they show images of the community and feature testimonials and messages from the priest, but they also invites the viewer to “Come, Join Us.” These videos may have been professionally produced, but they offer a great outline of the message to convey.
Video testimonials are an extremely powerful evangelization tool and are great for your website and social media channels. Record parishioners talking about their faith journey and how it led them to your church. Invite them to talk about how your parish has affected their family life and strengthened their relationship with God.
Question of the Month
Pick a different question each month and record parishioners after Mass answering it. Here are a few examples to get you started: What do you love about your church? What does faith mean to you? Where do you find God in everyday life?
When my parish experimented with video a few years ago, the video that received the greatest amount of views was one taken of our priest on Ash Wednesday where he decided to spontaneously offer “ashes to go” and a blessing for anyone who wanted them in the Starbucks parking lot across the street from the church between services. This simple act of showing our priest reaching out and engaging in the community resulted in twenty times the results of any other video on our parish website.
When you’re thinking of great video ideas, try to be as creative as possible. For example, you could hold a contest for your parishioners or school children to create a video about your parish. Parishioners could vote on their favorite and place the winning video on your website.
A number of dioceses and archdioceses have jumped on the video bandwagon, so if you don’t have the time to create a video right now, check those websites to see if there are any videos you can repurpose on your site. If your specific diocese has produced a stewardship appeal or special collection video, embedding them on your online giving page would be a great place to start. Check out great examples from the Archdiocese of Milwaukee.
For fun, educational, Catholic videos, check out Busted Halo. They have a huge collection of short videos that cover a wide variety of topics including the meaning of the sacraments and holy days. They may seem basic, but these videos are a great way to evangelize to the people who aren’t at Mass every Sunday.
If your parish is currently looking for a website tool that makes uploading and using videos easy, click here to learn more about how our website tool WeConnect can help you build beautiful, engaging websites.